I’ve done a lot of thinking about how to handle my business name when I take back my maiden name this year. I’m only on the second year of this formal journey, so the pressure to pick something that will really last is pretty intense.

My plan was to simply switch to Pamela Garnett photography but I was hesitant because of the future plans and collaborations I have with other photographers. I have been wanting to pick a “studio name” rather than my name for a while but came up empty handed on ideas. Until the other day.

I’ve chosen Lucid Light. It’s catchy, it’s topical, and it fits the way photography makes me feel. The world makes sense when I can put it into a frame, completely lucid and comforting. I love it, so I’m taking the plunge.

Along with the business name will come a website overhaul, new url (but the old one will still work) new promotional material, logo and I’ll be working on becoming an LLC and getting insured.

It’s really great to finally know what you want to be when you grow up. If I can pass as a grown up.